Website Migration SEO That Protects Your Rankings

Established rankings, link equity, and organic visibility can disappear during a site migration. We've been preventing that since 2002.

Discuss Your Migration

Why Migrations Go Wrong

Your web developer builds a great new site. But SEO expertise is usually outside their scope. URLs change, redirects get missed, internal links break — and the traffic you spent years building disappears overnight.

E-commerce sites can lose $30,000+ per month when rankings drop unexpectedly. The typical "traffic dip" that agencies warn about? It's preventable with the right planning.

We've handled migrations with 5,000+ individual URL redirects. The scale doesn't scare us — it's what we plan for.

Our Four-Phase Migration Process

Pre-Migration Audit

Identify your highest-traffic, revenue-generating pages. Document the keywords driving business results. Map current URL structures and internal linking. Establish baseline metrics so we can measure recovery.

New Site Review

Assess the new URL structure and hierarchy. Evaluate navigation and linking architecture. Review page templates and on-page elements. Check technical SEO readiness — speed, mobile, crawlability.

Migration Planning

Create comprehensive redirect maps prioritising 1:1 matches. Focus on high-traffic and converting pages first. Plan content changes, merges, or removals. Coordinate timing with your development team.

Launch Support

Verify redirect functionality on launch day. Submit updated sitemaps to search engines. Monitor for crawl errors and broken links. Weekly post-launch tracking of traffic recovery and keyword movements.

Proven Migration Results

+74.8%

Traffic Growth

E-commerce retailer

60%

Keyword Recovery

E-commerce retailer

Steady Growth

During Transition

Domain merger

Traffic recovery chart showing 74.8% growth post-migration for e-commerce retailer

E-commerce retailer: traffic grew 74.8% post-migration

Traffic chart showing steady growth during domain merger transition

Domain merger: steady growth instead of the typical dip

Most businesses expect a traffic dip during migration. Our clients see steady performance — or growth — because we plan for every URL before launch day.

Migration Types We Handle

✓
Platform migrations — mapping legacy systems to modern platforms, managing product catalogues and URL structures
✓
Content consolidation — semantic analysis to identify valuable content, reduce duplication, streamline the migration workload
✓
Domain mergers — combining businesses while managing content overlap and preserving search visibility
✓
CMS changes — WordPress, Shopify, Squarespace, custom builds — we've migrated them all
✓
HTTPS migrations — protocol changes with comprehensive redirect mapping
✓
URL restructures — reorganising site architecture while protecting existing rankings

Discuss Your Migration

Tell us about your upcoming migration and we'll outline how we'd protect your rankings.